FOR SOME REASON NEW YORK STILL HAS AND PROBABLY ALWAYS WILL HAVE THAT MAGICAL MAGNETIC EFFECT ON PEOPLE. MANY DREAM TO LIVE THERE. IT IS THE CITY THAT ALL BY ITSELF IS THE EMBODIMENT OF THE AMERICAN DREAM. THE CITY WHERE EVERYTHING IS POSSIBLE AND ALL DREAMS CAN COME TRUE. SO, IT MUST TAKE SOME SELF-DISCIPLINE TO TURN YOUR BACK ON ALL THAT.
Benjamin Veronis has worked as a clothing designer for many years and lived for that same amount of years in New York. He has lived the life the Big Apple has to offer and enjoyed every bit of it. Until he realized he had come to the “been there and done that” point in his life. That moment that life itself tell you: enough, time to move on. And so, he did.
Benjamin doesn’t do things half. When he came to the decision to cut the umbilical cord that tied him to New York, he cut it with conviction and control and moved all the way to the West Coast. To Palm Springs to be precise. And he not only changed location. He also turned his back on his profession and started a new career. In photography this time. Today he occupies himself with several disciplines of the art. Product and real estate, and we all know that there is some beautiful real estate to be found in Palm Springs and Los Angeles where he also spends a chunk of his time, but also male photography, varying from portrait and headshots, model and fitness photography.
Sergey Korneff is living in Las Vegas, and even though he has adapted himself to American life, there can be no doubt that he of Russian decent. It is because his amazing physique, gained by hours of work out disciple and control. It is because of his short cropped blond hair. And it is because of his sombre, stoic facial expression. Benjamin has worked several times with Sergey and experienced such an ease in their collaborations that sometimes they work in almost silent communication. Sergey is the perfection himself. Benjamin: “I really wanted to capture that kind of “statuesque” quality in Sergey for these shots, because that is how he really is in person and I just wanted to convey in photo form. Although he is Russian, he has almost a classical Greek or Roman quality…so obviously, I went for that in our shoot.”
According to Benjamin Veronis photography is a constant learning experience and a constant hunger to try new things. “I do think that I have a consistency from shoot to shoot, but at the same time I always want each shoot to be very different from the last, it makes me feel like each experience is completely new. Photography for me is truly an art form.” Throughout his life Benjamin has tried many different forms of artistic expression, from illustration to painting, decorating, cooking and graphic design. But photography is really the first medium which he feels gets him close to achieving the perfect result he envisions from the beginning. “I have a scientific side and an artistic side that somehow manage to coexist. I think I am sort of unique in that I have some skills that are very opposite. I am very good at math and science in general, but, I am also very good at visual arts.”
In his search for perfection and always exploring new experiences, he decided to take a very different approach in his third shoot with Sergey Korneff. Where in his first two shoots he used only natural light, this time he decided on a more controlled studio lighting, giving himself total control over the final result. Which is a remarkable result. –BM-